Lure (Noun)
Syllable division: lure
How to pronounce: UK: /lʊər/  US: /lʊr/

British VS American Pronunciation of the word Lure

#1 Meaning: The ability or trait that something, someone, or something has that makes it, them, or it appealing.
Example:
> She couldn't resist the lure of Hollywood.

#2 Meaning: A plastic insect or other small creature strung on a fishing line to catch fish.
Example:
> I was persuaded to join him on the fishing expedition by his new, sparkling lure.

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fishing equipment, lures and rod

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